"Business is a maze......Competition is real.....are you ready ?"
The Translate Scotland business ‘model’ is designed to help you appreciate how a good integrated marketing programme, established at the very core of your overall business communications strategy can often be the difference between success and failure.
The formula for success is simple!
The only purpose of any business is to bring in customers or clients. This can only be accomplished by: Innovation and Marketing, which are the only 2 functions of a business, everything else is an expense.
Marketing, in its purest form, then becomes ......
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The continual life long education of a customer or prospect on the benefits that your company will bring to them that nobody else - can or does.
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The intelligently formulated procedure for ethically increasing the demand for your product or service allowing customers to discriminate in your favour.
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The strategic and tactical method of bringing them to action or closure through the sales and follow up process.
Today's customers are looking for measurable quality in the products and services they buy. Today's customers buy differently, so today's marketers and salespeople must sell and market differently.
One final note on marketing which is important ..... even during a recession - if you do nothing else .... keep on marketing ...... as cutting back on it to save yourself some money is like -
Breathing less to save ..... AIR ! Stopping your clock to save ......TIME ! Washing once a week to save ....... Water !
