Translate Scotland   } the  real   difference between ordinary and extraordinary is that little bit EXTRA   ~           Public Relations ……….   } is about reputation,  the result of what you do, what you say and what others say about you  ~   Public Relations is the ‘g     Marketing ……….   The only purpose of any type of business is to maintain its existing client base and bring in new customers .........    The only TThe only The onl urpose of any iness is to bring in customers or lients~ Everything else is an expense !!!!   The formula is so simple…   Integrated                                                 Communication                 Strategies lue’ which makes every message      ‘stick’     John Wylie MCIPR Director of Public Affairs