Translate Scotland   } the  real   difference between ordinary and extraordinary is that little bit EXTRA   ~           Public Relations ……….   } is about reputation,  the result of what you do, what you say and what others say about you  ~   Public Relations is the ‘g   Marketing ……….   }The only purpose of any business is to bring in customers or clients~   The formula is so simple…   Integrated                                                 Communication                 Strategies lue’ which makes every message      ‘stick’   Sales .…….   } Our ability to sell is often what makes the difference between our success and failure  ~   In the drive for business  continuity we need to get the balance right. John Wylie MCIPR Director of Public Affairs